Create Google Ads Account – Complete Beginner-Friendly Guide

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What is Google Ads?

Google Ads is Google’s online advertising platform that allows businesses to display ads across Google Search, YouTube, websites, and apps. It’s one of the most powerful marketing tools for generating leads, sales, and brand awareness.

Why a Google Ads Account is Important?

If you want to promote your business online, reach targeted customers, and scale your sales, a Google Ads account is essential. It gives you complete control over your budget, audience, and ad placements.

Things You Need Before Creating a Google Ads Account

1. Google Account (Gmail)

To create a Google Ads account, you must have a Google account. You’ll use this account to manage your campaigns and billing settings.

2. Business Details

Keep your business name, address, and contact information ready.

3. Website URL or App Link

You can run ads without a website, but having one increases effectiveness and credibility.

How to Create a Google Ads Account (Step-by-Step)

Step 1: Visit Google Ads

Go to ads.google.com and click on “Get Started” or “Start Now.”

Step 2: Choose Your Advertising Goal

Google will ask what your main goal is:

  • Get more calls
  • Get website visits
  • Get store visits
  • Promote your app

You can skip guided setup if you want more control.

Step 3: Configure Basic Account Settings

You need to enter:

  • Country
  • Time Zone
  • Currency

Important: Once the currency is chosen, it cannot be changed later.

Step 4: Add Billing Information

Provide the required billing details:

  • Name and address
  • Payment method
  • GST Number (for Indian advertisers)

Once completed, your Google Ads account will be fully ready to use.

Types of Google Ads Campaigns

Search Ads

Text-based ads that appear on Google search results when users search for specific keywords.

Display Ads

Banner ads that show on websites and apps across the Google Display Network.

Video Ads

Ads that appear before, during, or after YouTube videos.

Shopping Ads

Perfect for e-commerce sellers; show product images, prices, and store details.

App Promotion Ads

Used to promote app installations across mobile devices.

How to Set Up Your First Campaign

Choosing Campaign Goal

Google provides goals like:

  • Sales
  • Leads
  • Website traffic
  • Brand awareness

Select the one that matches your business objective.

Location Targeting

Choose the regions where you want your ads to appear:

  • Country
  • State
  • City
  • Radius-based targeting

Budget Setup

You can start with as little as $1–$3 per day. Google Ads is flexible and allows any budget size.

Adding Keywords

Choose relevant keywords to ensure your ads reach the right people.

Writing Ad Copy

Write a compelling, clear, and audience-focused ad:

  • Strong headline
  • Clear benefits
  • Call-to-action (CTA)

Example: “Get Affordable Web Services – Contact Us Today!”

Conversion Tracking in Google Ads

Importance of Conversion Tracking

Without tracking, you won’t know which ads are generating sales, calls, or leads.

Setting Up Conversion Tracking

You can set it up using:

  • Google Tag Manager
  • Adding a code snippet directly on your website

Tracking helps you optimize your campaigns and reduce unnecessary spending.

Payment Methods in Google Ads

Card Payments

Supports debit and credit cards.

UPI Payments

Google Ads now supports UPI payments in India.

Google Wallet

Available in supported countries for smooth payments.

Optimization Tips for Better Performance

Improve Quality Score

Higher quality score = lower cost per click.

Increase CTR

Use compelling headlines and target the right audience.

Use Negative Keywords

Prevent your ads from showing for irrelevant searches.

Run A/B Tests

Experiment with different versions of ads to find the best-performing ones.

Common Issues in Google Ads Account

Ads Disapproval

Ads get rejected due to policy violations. Follow ad guidelines carefully.

Payment Errors

Incorrect billing details or insufficient funds can lead to payment failure.

Low Impressions

Caused by low bids, poor keywords, or limited budget.

Security and Access Control

Two-Step Verification

Enable 2FA to protect your account from unauthorized access.

User Access Permissions

Assign different access levels if multiple people will manage the account.

Conclusion

Creating a Google Ads account is simple, but running profitable campaigns requires strategy and optimization. By following this guide, you can easily create your account, launch your first campaign, and start growing your online presence effectively.

FAQs

1. Is creating a Google Ads account free?

Yes, it’s completely free. You only pay when you run ads.

2. Can I run Google Ads without a website?

Yes, you can run call ads or app promotion ads.

3. What is the minimum budget for Google Ads?

You can start with as little as $1–$3 per day.

4. Does Google Ads support UPI payments?

Yes, UPI payment is accepted in India.

5. Can I manage multiple Google Ads accounts with one Gmail?

Yes, you can create a Manager Account (MCC) to manage multiple accounts.

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